Marketing Tech & SEO

Great products still need to be found, and customers still need to hear from you. Both jobs have become deeply technical. Search engines rank on rendering, speed, and machine-readable metadata. Marketing teams run on CRMs, customer data platforms, and automation that depend on clean data from the product.

This hub is for the engineers who build and connect those systems. Experimentation and product analytics live in Growth & Product Analytics.

TL;DR

• If a crawler can't render it, it can't rank it. Server-render or pre-render important pages.
• Every page needs a unique title, description, and canonical URL.
• Structured data earns rich results and helps machines understand your content.
• Core Web Vitals are a ranking signal and a UX signal — fix LCP, INP, and CLS.
• One customer profile, many tools. A CDP or well-modeled CRM prevents contradictory data across systems.
• Email deliverability is authentication — SPF, DKIM, and DMARC, then list hygiene.

Featured Topics

Technical SEO

• Crawlability & Indexing — robots.txt, sitemaps, canonicals, and crawl budget
• Meta Tags & Open Graph — Titles, descriptions, and social previews
• Structured Data & Schema — JSON-LD and rich results
• Core Web Vitals — LCP, INP, and CLS explained and fixed
• SEO for SPAs — Rendering strategies for JavaScript-heavy sites

Marketing Systems

• CRM & Sales Tools — Contacts, accounts, deals, and integrations
• Customer Data Platforms — Unified profiles and identity resolution
• Email Marketing — Consent, deliverability, and authentication
• Marketing Automation — Triggered journeys and lead scoring

How Search Sees a Page

Problems at any stage stop everything after it. A page blocked by robots.txt never renders. A page whose content only appears after client-side JavaScript may be indexed empty.

Common Mistakes

🚫 Client-only rendering for content pages — Crawlers may see a blank shell. See SEO for SPAs.

🚫 Duplicate titles and missing canonicals — Search engines split ranking across copies.

🚫 Sitemaps listing broken or redirected URLs — Keep them generated from the same source as your routes.

🚫 Sending bulk email from your main domain without DMARC — One bad campaign can hurt transactional mail deliverability.

🚫 Every tool owning its own customer record — Leads to conflicting data. Pick a system of record.

Learning Path

Beginner

Audit a site's meta tags, sitemap, and robots.txt. Measure its Core Web Vitals.

Intermediate

Add structured data, fix rendering for an SPA, and set up SPF, DKIM, and DMARC for email.

Advanced

Integrate product events into a CDP, sync them to the CRM, and drive lifecycle automation from them.

Related Topics

• Growth & Product Analytics — Experiments, attribution, and event tracking
• Web Performance — Speed work that improves rankings
• Frontend Development — Rendering strategies behind SEO
• Compliance & Privacy — Consent and data protection for marketing data